If you are working in the SEO industry for a long time, you must know all of these. But if you are not, we will be listing 15 of the best free SEO tools in this article.

There are lots of Search Engine Optimization (SEO) tools available in the market developed for different purposes. Some of them are free to use whereas some of them are paid. You need an SEO tool to closely monitor your website stats and performance.

SEO task is not as easy as we think as there are too many competitors in the market. On top of that, with the continuous update and improvement in the search engine algorithm, there are lots of things to take care of in order to rank higher in the SERPs.

Why use free SEO tools?

The very first benefit of using a Free SEO tool is you don’t have to pay a single penny. Moreover, these free SEO tools are super helpful for your websites to check, improve, measure, track/monitor the SEO performance and website traffic.

Some of the mentioned free SEO tools are offered by Google itself such as Google Analytics, Google Search Console, Google Page Insights, and Google Mobile-Friendly Test. So, these tools are something that you should not miss out on as an SEO professional. These tools do not give just the result of the website, but also guide you to improve your website for better ranking.

List of 15 Free SEO Tools

1. Google Analytics

Google Analytics is one of the best tool provided by Google. It gives you in-depth insights of users, their demography, geography, intention. You can track vital information of visitors, how they came to site, where are they from, which demographics, most popular content and lots of other results. This is one of my favorite tools that I use every day of my life.

2. Google Search Console

Google Search Console is another essential tool by Google that helps you to monitor, maintain, and troubleshoot your site’s presence in Google Search results. The difference between Google Analytics and Google Search Console is, Analytics is user-oriented, providing data related to those who visit and interact with your website. Likewise, Google Search Console is search-engine focused, providing tools and insights that can help site owners improve visibility and presence in the SERPs. As an SEO professional, you must use Google Search Console to track the performance of the website in every aspect.

3. Google Keyword Planner

Google Keyword Planner is a free Google Ads tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns. You can use Keyword Planner to search for keywords and see how a list of keywords might perform. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns. This article goes over the ways you can use Keyword Planner to lay the groundwork for a successful campaign.

4. Ubbersuggest

Ubersuggest is a free keyword research tool that was previously known as ubersuggest.io. Ubersuggest is one of the best keyword research tools because it has a friendly user interface, main and related keyword suggestions, and also displays the top 100 SERPs for each clicked keyword/keyphrase. You can also get competition scores.

Using Ubersuggest, you can do competitor keyword research. All you need to do is to enter the website’s URL and check which posts receive the most traffic and what are the top keywords for the website. However, the stats are slightly off, so use it for guidance, but don’t trust it blindly.

5. Answer the Public

Answer the public is another free SEO tool that visualizes the search query that users are asking on Google. Answer the public is a clever consumer insight tool that combines the suggested searches from Google and Bing. It fetches and maps keyword suggestions that you see when you perform a Google search.

You can use this tool to develop a keyword idea so that you create content that users are searching for.

6. Google Mobile-Friendly Test

Google Mobile-Friendly tool helps you to test whether or not your website is mobile-friendly. Google strictly tests each and every site to be fitted on the mobile screen. This free tool not only gives you the mobile-friendly result but also provides you additional resources along with JS script messages.

7. Speed Test Tools – Google Page Speed/GTMetrix/Pingdom Tools

Google Page Speed or GTMetrix or Pingdom Tool is used for measuring the website speed. These tools tell exactly how fast the website is loading and also tell what caused the website to load slowly. Since the site’s loading speed plays a significant role in ranking factors, you need to closely monitor the site’s speed.

Google has indicated site speed is one of the signals used by its algorithm to rank pages. And research has shown that Google might be specifically measuring time to the first byte when it considers page speed. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.

These tools are free to use and a great way to test your site’s performance.

8. SEMrush

Semrush is a freemium SEO Tool that helps you to analyze the keywords, track the keyword strategy used by your competitors.  SEMrush is trusted by internet marketers all over the world. It is also used by a number of businesses, big and small.

SEMrush is specific to finding profitable keywords. It is the best SEO tool which is highly recommended by most SEO professionals. You can get 30 months for free and later you can upgrade for more features.

9. Seobility

In the list of Free SEO Tools, we have Seobility. It is an online SEO software for better website optimization and SEO monitoring. Optimize your website for better search engine rankings. Sustainably.” Seobility is an online SEO software for better website optimization. Seobility checks your complete website, by crawling all linked pages.

10. SEO Plugins

WordPress SEO plugins are another best free tool to use for ranking better. There are many SEO plugins but among them, Yoast is a widely used plugin followed by All in One SEO Pack and RankMath. Read full comparison between Yoast SEO vs All in One SEO Pack. RankMath is also getting positive feedback from the users.

11. Siteliner

Siteliner is another free SEO tool that lets you explore your website, revealing key issues that affect your site’s quality and search engine rankings. Siteliner also gives you in-depth insight about the following issues:

• Duplicate Content – Duplicate content can lower your site’s search engine rankings, reducing the traffic to your site. Siteliner systematically checks your site for internal duplicate content, highlighting it on each page, intelligently excluding common content such as menus and navigation./
• Broken Links – Broken links can damage your site’s user experience and lower your site’s search engine rankings. Siteliner checks all internal links on your site to ensure they are working and highlight the broken links so you can fix them easily.
• Page Power – Siteliner identifies the pages that are most prominent to search engines as they crawl through your site based on the link patterns between your pages.
• Reports – Siteliner crawls and analyzes the pages on your site, revealing key information about each page. Siteliner provides a standard XML Sitemap for your site, as well as a more detailed Siteliner Report.

You can use the Siteliner tool for free up to 250 pages/month.

12. SEOSiteCheckup

SEO Site Checkup aims to make search engine optimization (SEO) easy. This free tool provides simple, professional-quality SEO analysis and critical SEO monitoring for websites. It shows you all the necessary reports needed for SEO and you can fix it for better ranking. This tool is developed by the SEO professionals by considering how algorithms, penalties and SEO factors have evolved since the early days of search.

13. Google Trends

Google Trends is a free tool by Google that is used for comparative keyword research and to discover event-triggered spikes in keyword search volume. Google Trends provides keyword-related data including search volume index and geographical information about search engine users.

Google Trends algorithm analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time. You can use this data to extract the particular keyword that is searching by users.

14. Google My Business

Setting up Google My Business (GMB) previously known as Google Local is very important for any local business. It is a free and easy-to-use tool for businesses and organizations to manage your online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

It feeds information to a variety of places, including the local pack and Google Maps search results, but the most familiar appearance will likely be when it’s in the top right (or top on mobile) of a branded search for your business.

15.  Rich Results Test

This tool lets you check if your website if valid for Google’s Rich Results. But, getting a passing grade doesn’t mean your page will automatically display rich results in the SERPs, but think of it as the cost of admission. This tool is an updated version of Google’s previous structured data testing tool and is designed to make testing and diagnosing your page’s structured data easier.

Final Words,

Whether you are a website owner or SEO professional, you should keep tracking your website performance frequently in order to beat the ranking. Even if you are already well-ranked, it is a challenging task for you to hold the position.  For that, you should keep your website up-to-date, error-free and technically sound. So, the above-mentioned tools can help you to come in front of your competitors.

So, what di you think about this tool? How many of these tools are you familiar with? Write down your experience and suggestion in the comment section below. Also, check out our other articles on Search Engine Optimization, Website Traffic, and WordPress Themes.

Other Posts:

• 15+ On-Page SEO Techniques You Must Implement to Rank Higher
• 13 Essential SEO Tips For WordPress Website
• 10 Reasons Why You Should Build Your Site in WordPress

If you liked this article, then consider following us on Twitter and Facebook and LinkedIn.

The post 15 Free SEO Tools For Website in 2023 appeared first on Acme Themes Blog.

These free and paid SEO tools will help you to analyze your website health and technical issues so that you can optimize for better ranking and ultimately grow your online business.

So, let’s get started!

What Are SEO Tools?

SEO tools are software that helps you optimize websites in order to beat the ranking in search engines. These tools are helpful for analyzing and optimizing the contents, technical issues occurred within the websites. Different SEO tools will help you do different things. Some are great for keyword research (on-page SEO techniques) while others are better for tracking and managing your keywords and your combined on-page and off-page efforts.

CMS like WordPress allows you to install different SEO plugins that help you optimize your content. WordPress SEO plugins are an example of SEO tools.

Today’s market is crowded with dozens of SEO tools for every taste and budget. Experienced marketers and big companies usually prefer paid all-in-one platforms. They are quick and handy.

As search engines endlessly hone their skills, and search engine optimization (SEO) continues to change, you need to be updated with the latest algorithms and follows the guidelines. For that, you need the accurate and latest status of your website. A lot of paid platforms include free or freemium tools and features. Some of them only require you to create an account, and others are free to use but come with certain restrictions.

These professional tools can still be helpful if you’re new to SEO, work with small projects, or simply don’t want to buy any expensive plans.

What Does SEO Tool Do?

SEO tools do not do complex tasks for you. Instead, it simply helps in making the content technically sound. When it comes to quality and really good content, SEO tools have nothing to relate to. That means, relying completely on the tool for better ranking is one of the biggest misconceptions.

There are lots of free versions of SEO tools available in the market. But the free version offers limited features and functionalities.

Let’s take a look at the top 20 best SEO tools that you must be used in the year 2022 to dominate your niche.

List of Best SEO Tools in 2023 (Free and Paid Collection)

1. Google Search Console (Free) – Best SEO Tools by Google
2. Google Analytics (Free) – Best Website Analytics Tool by Google
3. Google Keyword Planner (Free) – Best Keyword Research Tool by Google
4. Semrush (Paid) – Best Marketing SEO Tool
5. Ahrefs (Paid) – Best Backlinks and SEO Analysis Tool
6. Moz Pro (Paid) – A Complete SEO Toolset
7. Uggersuggest (Free) – Free Keyword Analysis Tool
8. Google Mobile-Friendly Test (Free) -Best Mobile-Friendly Tester
9. Screaming Frog (Paid) – Best Website Crawler & Log File Analyzer Tool
10. Woorank (Paid) – Best Competitive Analysis Tool
11. Google PageSpeed Insight  (Free) – Website Speed Tester Tool by Google
12. Seobility – Best SEO Content Report Tool
13. GTMetrics (Free) – Best Website Speed Test Tool
14. Yoast SEO (Free & Paid)- Best WordPress Plugin
15. Answer the Public (Free) – Best Visual Research Tool
16. SimilarWeb – Website and App Comparison Tool
17. Alexa SEO Tools – Best Collection of Freemium SEO Tools
18. SEOSiteCheckup – Quick Website Analyzer Tool

Best SEO Tools in 2023

#Google Search Console

Google Search Console (GSC) is an essential tool by Google that helps you to monitor, maintain, and troubleshoot your site’s presence in Google Search results. Google Search Console is search-engine focused, providing tools and insights that can help site owners improve visibility and presence in the SERPs. As an SEO professional, you must use Google Search Console to track the performance of the website in every aspect.

Core Features

• Performance (Impression, Position, CTR, Total Click) of the individual page.
• Keyword performance
• URL Inspection
• Index Coverage
• Sitemap Status
• Speed & Mobile Usability

#Google Analytics

Google Analytics is one of the best SEO tools provided by Google. It gives you in-depth insights into users, their demography, geography, and intention. You can track vital information about visitors, how they came to the site, where are they from, which demographics, most popular content, and lots of other results. This is one of my favorite tools that I use every day of my life

Core Features

• Traffic Reporting
• Conversion Tracking
• Traffic Sources/Channels
• Custom Dashboard

#Google Keyword Planner

Keyword Planner is a free Google Ads tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns. You can use Keyword Planner to search for keywords and see how a list of keywords might perform. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns. Google Keyword Planner is used mostly for Pay Per Click (PPC) campaigns, Keyword Research by internet marketers.

Core Features:

• Keyword Volume, CPC, Competition.
• Visualizing mobile trends
• Keyword Comparison
• Filter by Location, Language, Search Networks, Time Period
• Get historical statistics and traffic forecasts

#SEMrush

In the list of best SEO Tools, we have SEMrush. It is a premium SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities, and lots more.

As of 2023, SEMrush has a massive database of over 46 million domains and 120 million keywords. It tracks so many things, such as the organic position of a domain or landing URL on Google’s SERPs (search engine results pages), copies of AdWords ads and their positions, CPC ads, competitor analysis and so much more. SEMrush helps with your content marketing, and that is the most important thing it does. Check out more features below-

Core Features:

• Effective Keyword Research
• Comparative Competitive Intelligence
• Past and current ranking tracking
• Analyze competitor’s competition
• Domain Overview (Traffic, Backlinks)
• Traffic Analysis
• Backlink Audit and many more…

#Ahrefs

Ahrefs is another best SEO tool to use in 2023. It is a paid SEO tool that helps you with organic keywords, backlink analysis, top-performing pages, organic keyword status, overall site traffic, rank tracking, web monitoring, content, and keyword research. Ahrefs is a widely used SEO tool and will be used in 2023 as well.

Core Features

• Site Explorer
• Keywords Explorer
• Website Audit
• Rank Tracker
• Content Explorer
• SERP Checker

#Moz Pro

Moz Pro is a complete SEO toolset that helps boost your rankings and search engine visibility. It offers SEO tools that include keyword research, link building, site audits, and page optimization insights in order to help companies to have a better view of the position they have on search engines and how to improve their ranking. Check out the main features below.

Core Features

• Site Audits
• Rank Tracking
• Backlink Analysis
• Keyword Research

#Uggersuggest

Ubbersuggest is a free online SEO tool that helps inform your content strategy based on things like Keyword traffic volume, difficulty to rank for a specific keyword as well as PPC difficulty. It also provides you with a whole bunch of other keyword ideas. I also love that it uses location-based data. It has an extremely friendly user interface, and main and related keyword suggestions, and also displays the top 100 SERPs for each clicked keyword/key phrase. You can also get competition scores.

Core Features

• Domain Overview
• Top SEO pages
• Keyword Suggestion
• Content Idea
• Backlink Data

#Mobile-Friendly Test Tool

The mobile-friendly test tool enables you to learn about the page score and how responsive the design of your website is. What you need to work on and what is perfect, our tool will notify you about all. For example, the text is too small, the content is broader than the screen size, has utilized plugins that are not compatible, and more. At the present time, people are visiting websites from various devices with varied screen sizes. You don’t have to follow the screen measurement of every device but a few. Phones or tabs with a difference of almost 0.1 inches will not notice any change, but the device with nearly an inch of variance will.

#Screaming Frog

Screaming Frog is an SEO spider application that evaluates on-site SEO issues. It can find broken links, server errors, blocked URLs, and duplicate pages. It also crawls your site to analyze technical and on-site SEO.

You can crawl 500 URLs for free, or purchase a license for additional advanced features. The SEO Spider is a powerful and flexible site crawler, able to crawl both small and very large websites efficiently while allowing you to analyze the results in real time. It gathers key onsite data to allow SEOs to make informed decisions.

Core Features

• Find Broken Links
• Audit Redirects
• Analyze Page Titles and Meta Data
• Discover Duplicate Contents
• Crawl JavaScripts Website and many more…

#Woorank

Woorank is another best SEO tool (Freemium) very useful for website review that analyses on-page and off-page SEO to rank better for search. It provides an actionable checklist that gives your team the insights it needs to fix performance issues and increase search rankings. You get basic features of on-page and off-page reports.

Core Features 

• On-Page Report
• Off-Page Report
• Keyword Tool
• Website Crawl
• SEO Monitoring
• Sales Tool
• Woorank Extension

#Google PageSpeed Insight 

PageSpeed Insights is an online tool that helps in identifying performance best practices on any given website, provides suggestions on a webpage’s optimizations, and suggests overall ideas of how to make a website faster. This tool can be accessed directly in any browser.

Core Features

• Field Data
• Original Summary
• Lab Data (First Contentful Paint, First Meaningful Paint)

#Seobility

Seobility is an online SEO tool for better website optimization. It checks your complete website, by crawling all linked pages. All found pages with errors, problems with the on-page optimization, or problems regarding the page content like duplicate content are collected and displayed in each check section. Of course, you can also analyze all the problems of a single page in our page browser.

For a sustainable and continuous review of your website, each project is constantly crawled and analyzed by our crawlers to track the progress of your optimization. You will also be notified by our monitoring service with the status of your website via e-mail if server errors and major problems occur.

Core Features

• Website Crawling and Site Auditor
•  Google Rank Tracker with Daily Updates
•  Backlink Checker and Link Building Tools
•  Continuous Monitoring and White label Reporting

#GTMetrics

GTmetrix is another best SEO tool used for website speed and performance audits. This tool provides insights into the root causes behind performance failures and generates various benchmark scores. GTmetrix also provides actionable recommendations for improving your site speed. GTmetrix has a suite of features and options to make optimizing your website clear and easy.

Core Features

• Get a summary of key performance indicators
• Track performance with monitoring, graphs, and alerts
• Test page from multiple regions
• Analyze your page on an actual Android device
• Simulate devices, change screen resolution and more with the Developer Toolkit
• Playback page loads with videos and many more…

#Yoast SEO

Yoast SEO Plugin is one of the best and most downloaded WordPress Plugins as of now. This WordPress SEO plugin helps you with your search engine optimization. Since its launch time back in 2008, Yoast has helped millions of people all across the world.

Yoast SEO does everything in its power to please both visitors and search engine spiders. A dedicated team of developers, testers, architects, and SEO experts work daily to improve the plugin with every release.

So, basically, Yoast SEO is for a business owner, professional blogger, content creator, developer, or SEO expert. It helps you keep your website in perfect shape.

Core Features

• The SEO analysis
• Readability Analysis
• Snippet preview for Desktop and Mobile
• The most advanced XML Sitemaps functionality at the push of a button.
• Full control over the site’s breadcrumbs
• Canonical URL to avoid duplicate content
• Social previews
• Insights tool for focused keyword/key-phrase
• Article optimization for synonyms and related key-phrases
• Automatic internal linking suggestions and many more…

Read – Yoast SEO Plugin vs All In One SEO Pack | Which One is Better?

#Answer the Public

The auto-suggest results provided by Google & Bing are a goldmine of insight for today’s marketers. As you type you are presented with an aggregated view of the questions & therefore a hint of the motivations & emotions of the people behind each search query.

Answer The Public is a keyword tool that visualizes search questions and suggested autocomplete searches in an image called a search cloud. Categories consist of the 5 Ws, plus ‘how’, ‘can’, ‘are’, ‘which’, and ‘will’. It’s one of the best but most underutilized sources of research for content ideas. So, you can use this tool for content development ideas.

Core Features

• Keyword Prepositions
• Keyword Comparisons
• LSI Keyword Listings in Alphabetical Ordering

#SimilarWeb

SimilarWeb is an online tool that provides web analytics services for businesses. The company offers its customers information on their clients’ and competitors’ website traffic volumes; referral sources, including keyword analysis, and website “stickiness”. SimilarWeb is one of the best online tools for measuring and comparing Website Metrics and Mobile App Metrics. Check out the core features below-

Core Features

• Website Analysis ( Traffic and Engagement Metrics, SEO & PPC Keywords, Audience Interests, Traffic Sources, Popular Pages)
• Industry Analysis (Traffic and Engagement Metrics, SEO & PPC, Industry Leaders)
• App Analysis (Reach and Engagement, Audience Interest, Retention, Google Play Keyword Analysis)

Also, Read – Types of Website Traffic

#Alexa SEO Tool

Alexa SEO Tools is the collection of the best SEO tools that you can use in the year 2020 for better ranking. Alexa is an Amazon company that is primarily focused on website ranking and traffic estimation. But it also offers the best SEO tools. The SEO tools in Alexa’s Marketing Stack help you get better results from search engine optimization. Keyword tools and SEO checkers make it easy to find opportunities to drive more organic traffic.

Core Features

• Competitor Keyword Matrix
• Competitor Backlink Checker
• Keyword Difficulty Tool
• On-Page SEO Checker
• Site Audit Tool

#SEOSiteCheckup

SEO Site Checkup offers an easy-to-understand and comprehensive set of SEO tools to help you understand your website from a search engine’s perspective. In just a matter of a few seconds and a couple of clicks, you can see how a search engine may interpret your site. Our SEO reports also let you know of any problems or technical shortcomings on your website that may be hurting your search engine rankings. Keeping updated with the top SEO trends or optimizing your business with Local SEO is important in order to stay compliant with Google’s Standard Policy.

Core Features

• Complete Website Analysis
• Easy Sitemap Generator
• Detect Broken Links
• Website Monitoring
• White Label Reports
• Loading Speed Tracking
• Technical Support

Conclusion

So, these are the must-use best SEO tools in 2022 that are widely used in the year 2023 by SEO professionals. Some of the above-listed tools work pretty much the same. But you can use different tools to explore more in-depth insight into the website.

Being an SEO professional, you have to be familiar with these tools or at least free tools such as Google Analytics for data analysis, Google Search Console for website visibility, Mobile-Friendly Test Tool for responsiveness, Google Page Insight for Speed testing, Google Keyword Planner for keyword analysis.

You can use paid tools according to your budget size for more features and better measurements. But do not run just behind the paid tools, you can do a lot with the free tools as well. Check out 15 best free SEO tools here where you should not pay a single dollar.

Other SEO Articles:

• 13 Essential SEO Tips For WordPress Website
• 10 Common Off-Page SEO Techniques
• How to Do a Technical SEO For a Website?

If you liked this article, then consider following us on Twitter and Facebook, and LinkedIn.

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