Social media is one of the best ways to bring people to the website. And talking about social media, Pinterest always is the best platform for an internet marketer to showcase their products. According to Forbes, Pinterest is the second most used social media app in the US and Europe. As of August 2019, Pinterest achieved a share of approximately 16.79 percent among online social networking platforms in the United Kingdom (UK).

In this article, I am going to cover all about Pinterest SEO tips 2023 and related questions like What, Why, and How? So first off, let’s know what is Pinterest.

What is Pinterest?

Pinterest is a Visual Search Engine with more than 300 million monthly active users. People use Pinterest for searching for recipe ideas, decor inspiration, DIY hacks, makeup, and dressing styles in image and graphical format. But once you click on the image, it redirects you to the related website pages. So, Pinterest is one of the best platforms for driving traffic to a website. In fact, many internet marketers use Pinterest as a Traffic Generating Machine to bring thousands of visitors to their sites.

With over 200 billion saved pins every month, you can scale up your online presence and ultimately your business. I would say, Pinterest is the perfect place for you to showcase your brand and business to an engaged, niche marketplace that’s ready to spend.

But, before knowing about Pinterest SEO 2023, here are some quick and interesting statistics about Pinterest.

Pinterest Statistics as of December 2023

1. Pinterest currently has 300 million monthly active users.
2. Seven of every ten Pinterest users are female.
3. Most US adult Pinterest users are aged between 30 and 49.
4. Pinterest users spend an average of 14.2 minutes on the platform every day.
5. There are over 200 billion pins saved on Pinterest.
6. Six out of ten millennials use Pinterest to discover new products.
7. More than two billion text-based and guided searches are carried out on Pinterest every month.
8. More than two-thirds of all Pinterest users live outside of the US.
9. 28 percent of all marketers worldwide use Pinterest to market.
10.  Eight out of ten Pinterest users have bought products based on their brands’ content on Pinterest.
11. 84% use Pinterest when they’re trying to decide what to buy

So, Why Pinterest?

As we have already seen the fascinating statistics about Pinterest, it is already clear that there are millions of potential customers who are looking for making a purchase. On top of that, the study shows that with 40% of Pinterest users having a household income of $100k+, there’s a huge audience with strong spending power just waiting to be introduced to your business.

Take a look at some of the screenshots of the Pinterest account.

Pinterest Business Account vs Personal Account

There’s a subtle difference between a personal Pinterest account and a Pinterest business account. Think of a Pinterest account like your personal Facebook profile and a Pinterest business page is similar to a Facebook page.

As a business account, you can claim your website and you can see the activities on your account. You will have access to statistics and metrics like – monthly visitors by gender, nationality, language, age, and others. You will see what is your engagement rate – this means totally how many people are clicked, viewed in close-up, engaged /saved/, commented, and liked your pins for the last few days.

Whereas in the personal account, you have no access to statistics to see more about your account – what the people are saving from your content and you can’t see metrics like engagement and monthly viewers.

NOTE: Keep in mind, once you convert your personal account as a business, you will not can to convert it back so easy as personal – you will need to message Pinterest support to do this for you.

How to Create a Pinterest Business Account?

If you want to use Pinterest just to save some ideas to your boards, then you can simply create a personal Pinterest account. But if you plan to use Pinterest for driving traffic to your site, then you should create a Business account.

NOTE: I don’t recommend using social options (Pinterest sign up with Google or Facebook) because this usually ends up in the creation of multiple accounts. Some day you’ll try to open Pinterest when you are not logged in to Facebook or Google, you will insert your Pinterest email address somewhere and boom! – Pinterest created a new account for you, and then you’ll be jumping from one account to another on different devices and will end up completely lost and frustrated. So when you create a Pinterest account, use an email address and not FB or Pinterest login Gmail. 

There are two ways you can create a business account.

#Directly Create a Business Account

Go to pinterest.com and >signup now>Create a business account.

Fill out details about your business and the person who will manage the account. Once that’s complete, just read and accept Pinterest’s Terms of Service and click Create Account. Now your business profile is ready. You can start Pinning!

#Convert existing personal account into the business profile

If you already have a personal account and want to make the move to a Pinterest for Business account, making the switch is easy. First off, login to your account.

Next, click on the three dots symbol on the top right-hand corner of your screen and select “Add a free business account”. You can also follow this link to convert to a Pinterest for Business account.

#STEP 1

#STEP 2

Click in the “Get Started”

#STEP 3

Add business account name and chose the business category and click “Next“.

Fill up the necessary information about the business like an email address and a website link. It is not that difficult.

Getting Started With Pinterest

Now, before going for Pinterest SEO Tips directly, let’s talk about some basics of Pinterest terminologies.

#Home Feed and Search bar

This is the home feed of the Pinterest account. You have a simple interface with your recent pins, search bar, and pin stat. Your Pinterest home feed is a collection of Pins saved by the people, topics, and boards you choose to follow. Your home feed also includes Pins inspired by your boards or your recent activity to help you find similar Pins you might like.

Pins and Rich Pins

Pins are ideas that people on Pinterest find and save from around the web. People can search them, save the ones they like and click on a Pin to learn more. As a business, you can create Pins to exhibit your products and ideas, and you can link them back to your website.

Rich Pins, on the other hand, are a type of organic Pin format that provides more context about an idea by showing extra information directly on the Pin. Rich Pins are a free product available for anyone on Pinterest. You can identify Rich Pins by the extra information above and below the image on a closeup and the bold title in the grid.

Rich Pins add extra details to Pins and update important information from the websites they came from. If something changes on the original website, the Rich Pin updates to reflect that change.

There are three types of Rich Pins: product, article, and recipe. Product Rich Pins show the most up-to-date price, availability, and product information right on your Pin. Article and recipe Rich Pins will update to reflect any edits you may make on your site.

Boards

Boards let you organize all of your Pins around different ideas, interests, and plans. You can also be an important part of your business’ identity on Pinterest. Boards show what your business is all about, like what kinds of products you offer or what inspires you. Basically, it is the collections(or folders) of your categorized pin.

You can simply create a board by clicking in the Board>Create Boards

Once you create new boards click in the bottom right corner in the edit sign. “Edit your board” will pop up. Now put proper name description, category on the board. Once everything is done, click on “Save“. You can create boards as many as you want.

Pinterest SEO Tips in 2023

1. Optimize Your Profile and Boards

One of the most common mistakes I see in the accounts of my new clients is poor search engine optimization of the Pinterest boards. Because the title and description of the boards to which you save your pins are also important to factor that helps Pinterest understand what your pin is about.

2. Make Sure That Users Can Save Pins From Your Site

Something a lot of people don’t realize about virality on Pinterest is that original pins (meaning the pins saved by users from your site) are a very important signal for Pinterest. If people liked your content so much that they even bothered to save it on Pinterest, it really must be great. So here are some of the things you could do to get more sales from your site: – Always have at least one pinnable image per post. – Add social sharing buttons to your site. For this you can use several plugins if you are on WordPress, I recommend the Social Pug plugin.

3. Create Click-worthy Pin Images

Pinterest has a great page with the main things you need to know about pin design. I would recommend you to check the link to this page in the description of this video. Most of these tips are super obvious but I’m sure that you might be missing at least some of these points.

4. Create pin Images in Canva – Easy and Fast

The tool that I use to create most of my pins is not any kind of fancy graphic design software, it’s not Photoshop, it’s a free online tool called Canva. It is the perfect tool for creating online graphics for non-designers. You can use it for free but if you want to access more resources you have to buy it. But I must say, you can get enough in the free version. Using such a tool makes it easy to create a perfect size image not only for Pinterest but for all social media graphics.

5. Schedule Pins With Tailwind to Save Hours of Work

A tool called Tailwind is used to schedule pins on Pinterest. You can have lists of boards on Pinterest and you can schedule each of your new pins to be saved to 5 or 10 relevant boards with intervals. It would take you so much effort to keep track of each pin you already saved and of all the boards without Tailwind. The tool also shows you the best times for saving pins – it’s the hours of the day when your audience interacts with pins better. Tailwind allows you to save pins in these best hours without having to actually log in and save these pins manually.

6. Put Keywords in Your Board

It’s not all about the Pins. Use top-performing keywords to inform board names, descriptions, and categories. You can also add them to your profile so long as it makes sense to do so. If Pinners are searching for these keywords at high rates, there’s a good chance the hashtag equivalents are being followed by many Pinners, too. Just like with Pins, quality board names and descriptions will also improve SEO performance.

7. Enable Rich Pins

Rich Pins are essentially Pins with more detail, and that added detail can improve ranking. There are four types of Rich Pin: app, product, recipe, and article.

8. Save Pins to Relevant Boards

The more consistent you are on Pinterest, the better. Once you create a Pin, the first board you pin it to will remain associated with it. So, the more relevant the Pin is to the board, the better the chances it will rank well.

9. Pin Consistently

Pinterest favors regular and consistent Pinners. So, instead of Pinning everything in one go, Pin at regular intervals. To maximize performance, make sure to Pin at the best time of day. You can determine optimal times based on audience location stats and by looking for high engagement periods in your analytics

How to Create a Pin?

• Click + at the top right corner of Pinterest and click Upload a Pin
• Select “Choose Image” and find the file on your computer

• Pick a board for your Pin and add a description and product/page link
• Do not forget to choose the board on the right top corner
• Click Publish
• You can also schedule publish time by choosing the “Publish at later date” as shown in the fig below.

Once you start publishing your pins, people in your niche start finding your product and services through your pins! Keep following the above tips for more benefits from Pinterest.

Conclusion!

Congratulations! You are good to go!!

Pinterest is the perfect place to showcase your brand, business, and products to an engaged marketplace with plenty of spending power. And with all the hints and tips in this guide, you’re already taking all the right steps to set up a beautiful Pinterest account that appeals to your target audience. Save time managing your Pinterest presence using different tools like Hootsuite, Later, Tailwind, and many others.

Other SEO Articles:

• 13 Essential SEO Tips For WordPress Website
• 10 Common Off-Page SEO Techniques
• Technical SEO For a Website?
• How to Improve EAT Score – and Rank Better

If you liked this article, then consider following us on Twitter and Facebook, and LinkedIn.

The post Pinterest SEO Tips 2023 To Grow Your Traffic appeared first on Acme Themes Blog.

For all online businesses, website traffic is the key to measure revenue. Website traffic ultimately generates the conversion in the major business. So, driving traffic to the website becomes the primary function of the marketer and business owners.

First off, let’s talk about what actually “traffic” term is. Website traffic is a number of people who come to your site through various channels. The channels can be different which we are going to discuss in detail in this post. Overall, engagement, lead, conversion, and profit entirely depends on website traffic. The more traffic to the site, the more the revenue is.

Well, in this article we are not going to discuss how to drive the traffic to the website. We are only discussing the different types of website traffic. Because it is important to know what are the different channels to bring traffic. The ultimate aim of the article is also letting you know which channel you should be focusing on.

Website traffic is categorized in different types depending on where the users came from. Here, in this post, we are going to talk about 6 different types of website traffic.

1. Direct Traffic
2. Organic Traffic
3. Paid Traffic
4. Referral Traffic
5. Social Media Traffic

1. Direct Traffic

Direct traffic refers to the traffic that comes to the website directly by typing the website name. People come to the website without the help of the referring source or channels. Generally, direct traffic comes only after being a famous brand or familiar in the market. Driving direct traffic has become everyone’s dream.

Getting direct traffic needs lots of effort and marketing campaigns because this is all about capturing establishing the brand in the consumer’s mind. For example, Google, Facebook, Youtube, Amazon. People from every corner of the world can type these domain names as long as they are from some remote part of the Amazon jungle.

Features of Direct Traffic

• It takes lots of effort and time to get direct traffic
• It is free
• Direct traffic is highly scalable
• Direct traffic signifies loyalty, trust towards the brand and people already aware of your brand

Read – 15+ Actionable On-Page SEO Techniques for WordPress Website

2. Organic Traffic

Organic traffic comes from different search engines like Google, Yahoo, Bing, and Yandex. Organic traffic is the best source of traffic without paying any cost. However, driving organic traffic need lots of Search Engine Optimization (SEO) works to rank for specified keywords. SEO is the collection of strategies to maintain the health of the website so as to rank in the SERPs by satisfying the algorithms defined by the search engines.

Study shows that two-thirds of all online searches go through Google. However, traffic from other search engines like Bing, Baidu, and Yahoo are also included in the organic traffic metric. The amount of organic traffic depends on the amount of content and the overall website OPTIMIZATION level.

Organic traffic is comparatively high quality because users come to your site because they want to. When talking about organic traffic, On-page SEO and Off-page SEO play a great role.

Following image shows the organic result. The traffic comes by clicking on the link is considered as organic traffic from Google.

Features of Organic Traffic

• It is free
• Organic traffic depends on the level of Search Engine Optimization (SEO)
• Getting result takes time but will be long-lasting
• Organic traffic ultimately means a website is in good condition. Because without optimizing the website in a good manner, google does not rank any post on top.

3. Paid Traffic

Paid traffic is the traffic you get from different channels like search engines or social media platforms by paying a certain amount of money. One of the best examples of the Paid ads platform is Google AdWords where companies or individuals pay to Google for displaying their business website on the Google Search Engine Result Pages (SERPs).

One good thing about the paid ad is, you to get geo-targeted ads on a Cost Per Click (CPC) basis. You have control over which audience from which part of the location to show the ads. Some other paid ads examples are Bing ads, Social Media ads like Facebook ads, LinkedIn ads, Instagram ads and so on.

The following image shows the example of Google AdWords’ results. The traffic from the following link is considered as paid traffic.

The following image shows an example of how Facebook Ads look like.

Features of Paid Traffic

• You need to pay for this traffic
• You can have control over which audience to reach
• Paid ads work on the CPC principle so you can control the ads preferences

4. Referral Traffic

Referral traffic is traffic that comes from various websites and other channels. More the referral to the site, the more the trust, and authority of the website. Referral traffic comes when other known or unknown people link the website in their blog post which means you have created some kind of value to them. That’s is why they are recommending for other people as well.

Referring links can be known as a backlink. You can track the referring domains from the Google Analytics>Acquisition>Chennels as shown in the fig below.

Features of Referral Traffic

• It is free
• Referral traffic signifies other people trust towards the brand
• Referring can be in terms of giving  links also known as backlinks

Read – 10 Off-Page SEO Techniques 

5. Social Media Traffic

As the name suggests, social media traffic is traffic that comes from Social media channels like Facebook, Twitter, Pinterest, LinkedIn, Youtube, Instagram, and other social media links. The good thing about social media traffic is, it is 100% free unless you decide to pay for promoting products or services. But if you pay to social media then the traffic falls on the paid ads traffic.

Google algorithm doesn’t consider social signals as part of its search ranking algorithm. Therefore, any links you’ve built on your Facebook profile, page or group or Twitter will not have any significant impact on your off-page SEO efforts except the traffic. However, social media plays a vital role in driving traffic to the site. Especially, in recent days people spent lots of time on social media platforms than any other online platform.

Features of Social Media Traffic

• It is free
• The amount of traffic depends on the number of followers, engagement level, value you create for followers.
• Traffic comes from social media channels considered as no-follow links. Google doesn’t consider social signals as part of its search ranking algorithm.

6. Bot Traffic

Haha.. you might be wondering that why Bot Traffic is listed in this article. Because no one lists the bot traffic in their traffic list.

Wait…. we are just giving information about bot traffic even though this is not ordinary traffic for the website.

Bots are software applications developed with the intention of carrying out specific tasks. Bot Traffic is nonhuman traffic that comes to the website. In general case, the term Bot Traffic is defined from a negative perspective. But this is not the case. It all depends on what purpose the bots are being used. We are not going to talk about those parts because this article is all about the types of traffic.

Google bots can be the best example to describe here. According to Wikipedia –  Googlebot is the web crawler software used by Google, which collects documents from the web to build a searchable index for the Google Search engine. This name is actually used to refer to two different types of web crawlers: a desktop crawler and a mobile crawler.

Conclusion

Although we have talked about different types of website traffic and their features, the true fact is that you need all types of traffic to your site. It is important to focus on accumulating all types of traffic. There might be a situation where you need to run paid as well. There is a separate benefit of running paid ads to get traffic.

But the important fact is if you focus on producing quality content and provide value to the targeted audience then you can get tons of traffic to your website without paying single bucks. This is where comes the term Search Engine Optimization or SEO in short. SEO has become one of the best subjects to learn in this competitive world. Because there are millions of websites and online businesses out there. If you maintain proper SEO for your website then only you will stand ahead in the competitive world.

So, if you are a business owner and your business revenue is highly impacted by the website traffic then you should think of driving online traffic. You should know the different strategies to bring visitors to your site. So, we hope you got the overall idea about the different website traffic sources and their features.

Cheers!

The post 6 Different Types of Website Traffic appeared first on Acme Themes Blog.